The relationship between direct and indirect measures of values: Is social desirability a significant moderator? - 31/01/20

Doi : 10.1016/j.erap.2020.100524

F. Danioni ^a,⁎ , S. Coen ^b , R. Rosnati ^a , D. Barni ^c
^a Family Studies and Research University Centre, Catholic University of Milan, Largo Gemelli, 1, 20123 Milano, Italy
^b Directorate of Psychology and Public Health, L822 Allerton Building, University of Salford, Salford, UK
^c Department of Human Sciences, LUMSA University of Rome, Piazza delle Vaschette, 101, 00193 Rome, Italy

^⁎Corresponding author.

Sous presse. Épreuves corrigées par l'auteur. Disponible en ligne depuis le Friday 31 January 2020
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Abstract

Introduction

The measurement of personal values is still a great challenge in social psychology due to the complex nature of this concept.

Objective

Based on Schwartz's theory of human values, this study aimed at analysing the relationship between the Values Implicit Association Test (VIAT), a relatively new indirect measure of values, and the Portrait Values Questionnaire (PVQ), a well-known direct measure of values. Also, it examined whether social desirability moderates this relationship.

Method

Seventy-three participants (64.4% female; M age=25.46, SD=4.04) took part to the study in a standardized setting.

Results

Results showed different value priorities depending on the measure used (i.e., indirect vs direct), and although social desirability was related to participants’ responses on PVQ more than on VIAT, it did not moderate the association between direct and indirect measures for any of the examined values.