Sexual health counselling is one of the themes of the action plan for the promotion of sexual and reproductive health 2007-2011 in Finland. The action plan, published by the Ministry of Social Affairs and Health, states that sexual health counselling should be integrated into basic services, preventive work and medical treatment. Counselling services should take into account equality between women and men as well as the specific needs of minorities and special groups. Each health centre should have an employee that has completed training in sexual counselling. The hospital districts should have employees who have completed special training. The public health care should take advantage of available private services and third sector services.

Sexual counsellors are often the only sexual health professionals in their work places. The need for information, support and supervision is obvious. New technologies provide instruments for networks and support. In a meeting of sexual health counsellors in hospitals a new network was begun. The first step was an electronic mailing list. There are plans to write a job description as well as planning for further training. The National Research and Development Centre for Welfare and Health (STAKES), is a neutral organiser supporting the network.