It is a fact our world is evolving very fast in a virtual direction with innumerable consequences on our daily life and professional practice. The internet has not only provided new opportunities to improve communication, information and professional training in all fields – including midwifery – but also brought about new challenges. The journal entitled Midwifery has chosen to meet this technological challenge by publishing scientific content tackling the thorny subject of breast-feeding in today’s diverse societies all around the world. Let us have a look at the main ideas developed in this virtual issue, and do not hesitate to pay a visit to this journal’s fully informative not to say enlightening website ( cliquez ici).