Veterinary practices must be forward-thinking to effectively serve today’s pet owners and move into the future. The progressive practice considers every aspect of a pet owner’s journey, from searching for a veterinarian to paying their invoice, and seeks ways to improve their experience. Many tools and methods can be used to reach these goals, while also improving efficiency and veterinary team well-being. Digital tools and artificial intelligence in particular provide significant advances that allow veterinary practices to better serve and build relationships with their clients and patients.