Spreading the handwashing message: An alternative to traditional media campaigns - 11/08/11
Doi : 10.1016/j.ajic.2009.12.013
Laura Rosen, PhD ⁎ 
, David Brody, PhD, David Zucker, PhD, Orly Manor, PhD, Marina Meier, RN, MPH, Bruce Rosen, DSc, Eimi Lev, PhD, Dan Engelhard, MD
, David Brody, PhD, David Zucker, PhD, Orly Manor, PhD, Marina Meier, RN, MPH, Bruce Rosen, DSc, Eimi Lev, PhD, Dan Engelhard, MD Department of Health Promotion, School of Public Health, Tel Aviv University, Tel Aviv, Israel
Address correspondence to: Laura Rosen, School of Public Health, Sackler Faculty of Medicine, POB 39040, Ramat Aviv, Tel Aviv 69978.Abstract |
Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.
Le texte complet de cet article est disponible en PDF.Key Words : Handwashing, education, video, communicable disease control, health promotion
Plan
| Supported by grants from The Chief Scientist’s Office of the Ministry of Health (evaluation); Associate Director General’s Unit for Health Promotion of the Ministry of Health (intervention); and the National Institute for Health Services Research (evaluation). |
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| The field work for this study was conducted while L.R. was at the School of Public Health, Hebrew University, Tel Aviv, Israel. |
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| Conflicts of interest: None to report. |
© 2010
Association for Professionals in Infection Control and Epidemiology, Inc.. Publié par Elsevier Masson SAS. Tous droits réservés.
Vol 38 - N° 7
P. 562-564 - septembre 2010 Retour au numéro
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