Perceived effectiveness of messages promoting hand hygiene - 18/04/17
Doi : 10.1016/j.ajic.2016.10.013
Highlights |
• | Concept statements provide insight into message strategies perceived to be effective in increasing hand hygiene compliance rates, but they are not a fail proof predictor of message performance. |
• | Messages that appeal to the protection of others and to saving lives are among those perceived to be most effective. |
• | Messages perceived as most likely to work are those that communicate literally, directly, and quickly. |
Abstract |
Eighty-six infection control specialists evaluated 24 messages promoting hand hygiene (HH). Brief, simple messages using appeals to social situations and to ego (self-efficacy) were rated as most likely to increase HH compliance.
Le texte complet de cet article est disponible en PDF.Key Words : Message strategy, Hand hygiene, Infection control, Message, Design
| Conflicts of interest: None to report. |
© 2017
Association for Professionals in Infection Control and Epidemiology, Inc.. Publié par Elsevier Masson SAS. Tous droits réservés.
Vol 45 - N° 3
P. 314-316 - mars 2017 Retour au numéro
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