Increasing numbers of men are seeking surgical rejuvenation of their face and plastic surgeons have come to recognize that male facial aesthetics differ from those in women and that attractive masculinity is not as closely correlated with youth and beauty as is femininity. As a result, men generally seek a somewhat different outcome from facelift surgery. This has led to a rethinking of techniques that have evolved mainly to treat facial aging in women, and techniques have emerged that allow rejuvenation of the male face while preserving a natural, masculine appearance free of signs that surgery has been performed.