Retaining and attracting talent in VetMed has become an increasingly difficult challenge and applies to all roles in the veterinary practice. Culture, leadership, training and development, and full role utilization are key factors in retaining current talent, as well as attracting future team members. These elements must work synergistically together to create an environment that team members do not want to leave while also being able to deliver exceptional patient care (fulfilling each team member’s sense of purpose).