This article emphasizes understanding pet owners’ diverse grief responses and applying contemporary grief theories to support them effectively. It highlights the veterinarian’s role in ensuring smooth euthanasia processes, offering reassurance, and facilitating memorialization. Follow-up interactions, such as cards and resource sharing, foster trust and aid grief processing. While veterinarians are not counselors, providing clients with access to external support resources and training staff in empathetic communication can significantly support their grief journey, strengthening the bond between clients and veterinary professionals during this sensitive time.