Saving time and resources: Observational research to support adoption of a hand hygiene promotion campaign - 31/05/15
, Allison Lazard, MS a, Ming-Ching Liang, MA a, Amanda Mabry, MPH a, Sara Champlin, MA, MEd a, Stephanie Stroever, MPH, CIC dAbstract |
Hand hygiene is the most effective way to prevent the spread of health care-associated infections, but many facilities may not have the resources or expertise to develop their own hand hygiene promotion campaign. This observational study demonstrated that a campaign developed for 1 facility could successfully contribute to behavior change at another, unrelated facility. It serves as a model and evidence that health care facilities can successfully adopt hand hygiene promotion campaigns developed and validated at other facilities.
Le texte complet de cet article est disponible en PDF.Key Words : Health communication, Health promotion campaign, Message design, Social marketing
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| Conflicts of interest: None to report. |
Vol 43 - N° 6
P. 656-658 - juin 2015 Retour au numéro
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